Customers and dealers to experience intuitive navigation and enhanced functionality
Buena Park, CA – March 2010… Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce the company’s website (www.hosatech.com) has undergone an extensive renovation designed to make one’s visit easier, more informative, and more productive. The new website encompasses an entirely re-designed look that is intended to visually and emotionally impress visitors with the company’s extensive product offerings while providing the necessary information to help them make informed purchase decisions. The new website is now in-place and fully operational.
In addition to further establishing Hosa Technology as the preeminent manufacturer of cables and other connectivity solutions, the new website presents the various Hosa-distributed brands under a single banner. By incorporating the Da-Cappo Micro Microphones, CAIG Laboratories, Neutrik, and Zaolla Silverline brands all under the Hosa Technology banner, the new website reinforces the company’s recent expansion into distribution and easily—and all in one place—enables the site visitor to discover the many different types of products available through Hosa Technology.
The new Hosa website makes locating a dealer or distributor quick and painless. A dealer locator based on U.S. Postal ZIP Codes makes it easy for the customer to find a reseller convenient to their physical location. With simple drop down menus for ZIP Code, distance in miles, and the desired brand, locating an authorized dealer is both intuitive and fast. Each dealer’s listing also references the brands they stock and support. International distributors are identified by territory.
Hosa’s new website makes it particularly easy for customers to secure the product they want. If, for some reason, the customer is unable to identify a local authorized dealer or obtain a product via a local dealer, he or she may now order it via Hosa’s new website. In partnership with Shopatron, the leader in retail integrated e-commerce and order management and the site’s developer, Hosa Technology is now able to partner with the company’s dealer network to offer fulfillment services throughout the nation at the location nearest the customer. The new website complies with all current security and privacy best practices for e-commerce sites.
Particularly noteworthy is the website’s new cable selector feature. With a few simple clicks of one’s mouse, the customer is able to specify the desired cable type, connector type, and length and be presented with a filtered selection from within Hosa’s product range. This new feature provides valuable assistance to both new and experienced users and helps them locate precisely the product they are searching for.
Jonathan Pusey, Hosa Technology’s Director of Sales and Marketing, commented on the company’s new website. “The new Hosa Technology website is more than just a new look, it represents a dramatic overhaul and genuinely reflects the fact that Hosa is about much more than just cables and adaptors,” said Pusey. “Over the years, Hosa has come to encompass a wide assortment of connectivity solutions, product maintenance items, accessories, microphones, and many other offerings. Our new website assembles this wide assortment of products at one convenient, online destination and, in the process, provides a clean and easily navigable experience. Combined with our Twitter, Facebook, and MySpace pages (all of which are linked on the site), the company is now better positioned than ever to swiftly and succinctly deliver our corporate message to the widest range of customers.”
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