AMX

AMX Escalates Focus on Government Technology Market, Forms Specialized Unit

RICHARDSON, Texas – April 20, 2010 – AMX^®, the leading provider of solutions that simplify the implementation, maintenance, and use of technology to create effective environments, today announced that veteran sales and marketing executive John Hanby has been named Vice President of Government Sales, reporting to AMX Vice President of U.S. Sales and Global Marketing Walt Megura. Hanby will lead strategic sales and business development initiatives designed to expand AMX's revenue growth and leadership presence in the government market.

Hanby has over 20 years experience in business development and sales concentrated in Federal Department of Defense, Civilian, Intelligence businesses, and global corporate accounts while serving in senior leadership positions with companies such as Dell, Lockheed Martin and TRW. At AMX, Hanby will apply his proven industry expertise to help develop the company's recently formed government sales unit, forge strategic business partnerships, and expand sales to federal, state and local agencies.

Prior to joining AMX, Hanby was Vice President of Global, Government & Education Sales for Austin, TX-based PGi, where he won key Government and global accounts and established strategic business partnerships. Prior to that, Hanby served in various senior leadership roles at Dell, Inc., rising to the position of Director of Sales. During his tenure at Dell, Hanby lead the Department of Defense & Intelligence sales team from $145 million to $1.1 billion in annual sales in under three years. As Director of Acquisition for Large Corporate Accounts and Global Accounts, Hanby led his team to win many Fortune 500 customers. He was awarded Dell "Sales Director of the Year for the Americas," and consistently exceeded sales objectives.

"Over the years AMX has built a strong reputation in the government market as a leading supplier of robust, innovative platforms supporting Command, Control, Communications, Computers, Intelligence and Information (C4I2) operations," commented Hanby. "AMX is in a very unique position as a convergence is occurring between traditional IT infrastructure and AV solutions. This offers AMX extraordinary growth potential."

"John is a seasoned veteran and is going to make an excellent leader of AMX's new organizational structure dedicated to the deployment of technology solutions for the various government agencies," said Megura. "John's experience in the government arena and track-record in identifying and driving new business opportunities will enable AMX to capitalize on the explosive demand for secure, leading-edge technologies in the sector."

In addition to installing executive leadership as part of this new initiative, AMX has added sales, technical resources, marketing and support staff with substantial experience in the development, acquisition and installation of systems and technology for government customers. The mission of this team will be to identify opportunities in the government sector and route opportunities to appropriate AMX dealers.

AMX has a comprehensive product line of innovative solutions that can be tailored to the specific needs of government agencies. For more than 25 years AMX platforms have powered hundreds of mission critical environments that require 24/7 security and reliability.